C2C (Connect-to-Consumer) is the future of commerce 🛍; Can loyalty save Klarna? 🤔; How do you pay in the Metaverse? With Meta Pay 😎

Good Morning FinTech, 24 June

Good day Everyone,

And happy Friday! We’re finishing off the week with three super interesting stories. Today we’re looking at why C2C (Connect-to-Consumer) is the future of commerce (does your FinTech have this strategy?), whether loyalty can save Klarna, and the Meta Pay as a new (?) way to pay in the Metaverse. Let’s jump straight into the exciting stuff:

C2C (Connect-to-Consumer) is the future of commerce 🛍

The news 📰 Social media giant Twitter and e-commerce star Shopify have teamed up to expand social shopping features as consumers are increasingly buying through their feeds.

More on this 👉 Shopify users who install the new Twitter add-on can connect their Twitter account with Shopify and then start building out a store on Twitter with the platform’s Shop Module. Twitter’s giving Shopify merchants the option to display up to 50 products on their profiles, plus features like live-stream hauls.

The impact? 🤔 Insta Shop, TikTok Shopping, and now Twitter Shops, it’s yet another sign that big businesses are moving from D2C to C2C (Connect-to-Consumer), and it’s the future of commerce. Here’s the takeaway: