Meta goes live with NFTs: major crypto catalyst or failure underway? 🤔; Crypto funding in H1 2022 already surpassed all of 2021 🤯; A FinTech that aims to boost online grocery access 🥦

Good Morning FinTech, 11 August

Good day Everyone,

Happy Thursday! Today’s issue is really interesting as we’re looking at Meta going live with NFTs (this could be a major crypto catalyst but there’s one but), crypto funding in H1 2022 that has already surpassed all of 2021 (+ grab the sheet that will help you get funding if you haven’t yet), and a FinTech that aims to boost online grocery access (we need more of this!). Let’s jump straight into the interesting stuff:

Meta goes live with NFTs: major crypto catalyst or failure underway? 🤔

The launch 🚀 Following a series of testing phases, non-fungible tokens (NFT) integration is now live on Instagram across 100 countries. IG’s parent Meta META 0.00%↑ has started to roll out NFTs after integrating with Coinbase COIN 0.00%↑ Wallet and Dapper.

More on this 👉 Meta's founder and CEO, Mark Zuckerberg, confirmed the rollout in a post on Facebook. Instagram users in certain countries will now be able to showcase their NFTs after a successful testing phase in May.

The impact 👉 Instagram should simplify the process of buying and selling NFTs, thereby lowering the barriers to entry.

Why does this matter? 🤔 Bringing non-fungibles to Instagram’s large audience has the potential to supercharge the overall market going mainstream. But there’s one huge risk that could turn it into a massive failure. Here’s the takeaway: