Klarna's strategy that nobody’s talking about 🤑; Generative AI will make Finance Autonomous 🤖💸

FinTech is Eating the World, 26 September

Hey Everyone,

Happy Wednesday! Due to business travels, yesterday’s issue is coming out today. But it’s absolutely worth the wait as we’re going to look at Klarna's strategy that nobody’s talking about (deconstructing what matters & where you should focus on + how Klarna is building the Google of Shopping), and how generative AI will make Finance Autonomous (taking a big picture view on the changes taking places now & what’s next + more deeper dives int AI & Finance). Let’s jump straight into the fascinating stuff 🌶

Klarna's strategy that nobody’s talking about 🤑

Following the money 💸 In the beginning of September, Swedish FinTech giant and Buy Now, Pay Later (BNPL) pioneer Klarna hit a profitable month for the first time in 3 years 😳

One of the key drivers of that is Klarna’s rapidly growing affiliate marketing business which also is a wise way to diversify revenue.

Let’s take a closer look at Klarna's brilliant strategy that also serves as a blueprint for other BNPL players and FinTechs per se.