FinTech startup aiming to disrupt QuickBooks with embedded accounting 👀; Shift4 to buy rival Revel further strengthening market position 💸; Lydia splits into two apps, launches challenger bank 🏦

FinTech is Eating the World, 15 May

Hey Everyone,

Happy Thursday! Today’s issue is particularly interesting as we’re going to look at a FinTech startup aiming to disrupt QuickBooks with embedded accounting (what it’s all about & why it’s worth watching + a bonus reminder on why the future of finance is embedded), Shift4 acquiring rival Revel (& how it further strengthens their market position + a deeper dive into one of the most underrated public FinTechs now), and Lydia that splits into two apps as it launches challenger bank (why & what are the challenges ahead). Let’s jump straight into the interesting stuff 🌶

FinTech startup aiming to disrupt QuickBooks with embedded accounting for SMBs 👀

The news 🗞️ Layer, a San Francisco-based startup founded by Justin Meretab and Daniel O'Neel, has secured $2.3 million in pre-seed funding led by Better Tomorrow Ventures to revolutionize accounting for small and medium-sized businesses (SMBs).

Let’s take a quick look and see why it’s interesting.