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OpenAI goes FinTech: acquires personal finance startup Roi 😳💸; Samsung partnership gives Coinbase access to 75 million users in a major distribution play 📈🪙

FinTech is Eating the World, 7 October

Linas Beliūnas's avatar
Linas Beliūnas
Oct 07, 2025
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Hey Everyone,

Good morning & happy Tuesday! Today’s issue is a special one as we’re going to look into AI giant OpenAI, which is now entering the FinTech space (what the acquisition of personal finance startup Roi is all about, why it matters & why it could be huge + bonus deep dive into how OpenAI & Stripe are killing the browser with ACP & more resources inside), and Samsung Wallet partnering with Coinbase to give 75 million users seamless acess to digital assets (what it’s all about & why it matters + bonus dive into x402 protocol, deep dive into Coinbase and more reads & resources inside!). So let’s just jump straight into the cool stuff 🌶️

OpenAI goes FinTech: acquires personal finance startup Roi 😳💸

The news 🗞️ $500 billion AI giant OpenAI has just acquired Roi, an AI-powered personal finance application, marking the company’s latest move to strengthen its capabilities in personalized consumer artificial intelligence.

The acquisition follows the emerging pattern of acqui-hires in the AI industry, with only Roi’s CEO and co-founder, Sujith Vishwajith, joining OpenAI’s team.

Let’s take a look at this, understand why it matters, why it could be huge for OpenAI, and what’s next.

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