American Express enters the advertising arena with the launch of Amex Ads 💳📢; Walmart-backed OnePay is going into crypto 👀🪙

FinTech is Eating the World, 9 October

Hey Everyone,

Good morning & happy Thursday! Today we’re looking into American Express, which is entering the advertising arena with the launch of Amex Ads (what it’s all about & why it makes sense + bonus reads on other finance giants going into ads), and Walmart-backed OnePay that’s now going full into crypto (what’s the USP here & why it can be big + bonus dive into OnePay’s super app ambitions & more!). So let’s just jump straight into the good stuff 🌶️

American Express enters the advertising arena with the launch of Amex Ads 💳📢

The news 🗞️ Credit card giant American Express AXP 0.00%↑ has officially entered the digital advertising market with the debut of Amex Ads, a commerce media platform designed to connect brands with its premium customer base of 34 million US card members.

This launch positions the financial services behemoth alongside rivals Mastercard MA 0.00%↑ and JPMorgan Chase JPM 0.00%↑ in the rapidly expanding financial media network sector.

Let’s take a closer look at this, understand why it matters, and what’s next.