AI shopping traffic surged 4,700% - now Visa, Google, and OpenAI are racing to control who gets paid 🛍️🤖; Coinbase is doubling down on India 💰🇮🇳
FinTech is Eating the World, 16 October
Hey Everyone,
Good morning & happy Thursday! Today all eyes are on Visa, which just launched Trusted Agent Protocol (AI shopping traffic surged 4,700%, so now Visa, Google, and OpenAI are racing to control who gets paid + more bonus dives into Agentic Payments & Agentic Commerce inside), and Coinbase that’s now doubling down on India (what it’s all about & why investing in CoinDCX is a brillinat de-risked play + how Coinbase wants to become a bank & more reads inside). So let’s just jump straight into the interesting stuff 🌶️
AI shopping traffic surged 4,700% - now Visa, Google, and OpenAI are racing to control who gets paid 🛍️🤖
The news 🗞️ Finance giant Visa V 0.00%↑ has just introduced the Trusted Agent Protocol, a cryptographic verification system designed to secure the rapidly expanding landscape of artificial intelligence-driven transactions.
Launched in partnership with Cloudflare NET 0.00%↑, the protocol addresses an urgent challenge: AI-generated traffic to United States retail websites has surged by more than 4,700% over the past year, creating significant security concerns for merchants struggling to differentiate legitimate AI shopping agents from malicious bots.
Let’s take a look at this, understand why it matters, and what’s next in the age of agentic finance & agentic commerce.
