SoFi acquired Composer and bet against the Agentic AI trading rush 🤖💸; Plaid’s AI now sees what no single bank can 👀🏦
FinTech is Eating the World, 26 June
Hey Everyone,
Good morning & happy Friday! Today, we’re diving into FinTech giant SoFi, which just acquired Composer and bet against the Agentic AI trading rush (what Composer by SoFi is all about, why it’s interesting, how it stacks againts AI intiatives from Coinbase & Robinhood, and what’s next + bonus deep dive into Interactive Brokers’ new AI features & how to build an AI Agent from scratch inside), and Plaid whose new AI now see what no single bank can (what Plaid’s new sequential foundation model is all about, why it’s unique & how it compares to other AI initiaves from major FinTechs + bonus deep dive into Revolut’s PRAGMA AI model for money & AI Playbook for Finance inside). So let’s just jump straight into the parading-defining stuff 🌶️
SoFi acquired Composer and bet against the Agentic AI trading rush 🤖💸
Following the money 💸 Every major brokerage is now racing to let AI make investment decisions for its customers. FinTech giant SoFi SOFI 0.00%↑ thinks most investors would rather build their own strategy.
On June 23, SoFi launched Composer by SoFi, an AI-powered platform that lets users describe investing strategies in plain English and converts them into rules-based, backtestable, auto-executing portfolios.
The timing is very deliberate here.
In the span of just four weeks, Robinhood shipped Agentic Trading, letting users connect external AI agents to isolated brokerage accounts for autonomous stock trades. Meanwhile, Coinbase followed with a 21-product blitz that included Coinbase Advisor, one of the first SEC-registered AI investment advisors, alongside Coinbase for Agents, a platform enabling third-party AI to trade crypto within user-set limits.
All three companies are now racing to define what AI-powered investing looks like. And they arrived at very different answers.
Let’s unpack this.
